วันพุธที่ 26 มกราคม พ.ศ. 2554

Headline News

from Bangkok Post

from Bangkok Post
from Bangkok Post
from Bangkok Post

Learning log in class  week10

1. แม่ของฉันเป็นครู
    My mother is a teacher.


2. รัฐบาลยุบสภาในเดือนพฤษภาคม
    The government planned  to dissolve the parliament in May.


3. พระราชวังนี้สร้างขึ้นใน 2455 / 1912
    The palace was built in 1912.


4. บ้านโน้นดูใหญ่มาก
    That house looks so big.


5. น้องชายนั้นชอบหนังสือนิทานหนารูปสวยๆสีสดใสที่แม่ซื้อมาให้มาก
    My brother really likes the thick colorful fairy tale book with lots of beautiful picture than Mom bougth him.

โครงสร้าง

Determiner   opinion  size  shape  condition  age  color  origin  noun
An                  ugly      big    round  chipped    old   blue   french vase

1. + N
Det / adj. /N adjunct/present pt/past pt.

2. N +
Adv. + to infinitiv phr/infinitive phr/present pt/past pt /N phr/adj. phr/preposition phr/relation clause (adj. clause)


Learning log out class week 10

Adjuncts are unmated grains (such as corn, rice, rye, oats, barley, and wheat) used in brewing beer which supplement the main mash ingredients (such as malted barley), often with the intention of cutting costs, but sometimes to create an additional feature, such as better foam retention.
Definition
Ingredients which are standard for certain beers, such as wheat in a wheat beer, may be termed adjuncts when used in beers which could be made without them — such as adding wheat to a pale ale for the purpose of creating a lasting head. The sense here is that the ingredient is additional and strictly unnecessary, though it may be beneficial and attractive. Under the Bavarian Reinheitsgebot purity law it would be considered that an adjunct is any beer ingredient other than water, yeast, barley or hops; this, however, is an extreme view (a 16th century German law) that would exclude hundreds of highly regarded specialty beers, especially from Belgium and the US.
The term adjunct is often used to refer to corn and rice, the two adjuncts commonly used by pale lager brewing companies as substitutes for barley malt. This use of ingredients as substitutes for the main starch source, (to lower the cost of production or lighten the body) is where the term adjunct is most often used.
Types
Adjuncts can be broadly separated into solids and liquid syrups. Solid adjuncts are ingredients such as cereals, flakes, grits and flours which must be added to the mash tun to convert the starch into simple sugars which the yeast can utilise during fermentation. Some cereals have a higher gelatinisation temperature than the standard mashing temperatures and must be cooked in a cereal cooker to gelatinise the starch before adding to the mash.
Liquid syrups, on the other hand, are designed to be added directly to the kettle and therefore can be used to reduce loading on the mash and lauter tun and effectively increase the brewhouse capacity.
Other benefits of using adjuncts include reducing cost, improving consistency, diluting wort nitrogen (thereby improving shelf life) and reducing colour (or increasing colour with roasted cereals and caramels.)

Home work week 10


1.เพื่อนฉันกำลังคิดจะย้ายบ้านไปอยู่บ้านสวยทันสมัยหลังเล็กสักหลังเขาไม่อยากอยู่คอนโดแล้วปัญหาจุกจิกเยอะเหลือเกิน

2.เขามีรถสปอร์ตอีตาเลียนสีแดงที่ออกแบบมาเป็นพิเศษสำหรับเขาโดยเฉพาะราคาแพงลิบอยู่สองคัน


Learning log out class week 9


8 Different Types Of Headlines

by Trevor Crook on May 21, 2008
Following on from the 12 rules to create kick ass headlines which sell, below are the 8 different types of headlines you can model from with examples.When you follow the 12 rules, find your hook and then model the headlines below, you will create sizzling headlines which compel your prospects into reading your persuasive copy.
1. The News Headline
If your product or service offers something newsworthy, announce it in your headline. You would normally use this to introduce a new product or the improvement of an existing product.Here are some words you can use in your News Headlines.New, Announcing, Introducing, Finally, Just released, Now, At last.Examples: “At last! A Tooth Paste Kids Will Love”
“New Diet Burns Off More Fat Than If You Ran 98 Miles a Week”
“Announcing . . . The New Bald Cure Guaranteed To Make Even Trevor Crook Look Like He’s Got A Full Crop Of Hair!”
2.The Guarantee Headline:
These state a desirable benefit and guarantee results or other benefits. If you offer a powerful guarantee . . . let your prospects know by stating it in the headline.
Examples:
Makes Money In 90 days Or It’s FREE Under my 100%, Unconditional Money Back Guarantee”
“Hands Which Feel As Smooth As Silk In 24 Hours . . . Or Double Your Money Back!”
3. The How To Headline:
With over 7,000 book titles starting with ‘How To’ you can’t go wrong with this one. If you ever get stuck, try adding ‘how to’ in front of your headline as these type of headlines promise your prospect a source of information, advice and solutions to their problems.
Example:
“How To Win Friends And Influence People”
“How To Avoid Snake-Oil Selling Scumbags On The Internet”
4. The Benefit Headline:
Benefits sell . . . features DO NOT! To write a successful benefit Headline, you must know your market so well, you can offer them a powerful, compelling benefit driven headline which they can’t easily get somewhere else. You must do your homework though in order to know what benefit will motivate your prospect/s to take action.
Examples:
“Dries Up Your Hay Fever In 15 Minutes”
“Stops Diahorrea in 30 Minutes”
“It Cleans Your Breath While It Cleans Your Teeth”
5. The Question Headline:
Be careful when using this one. You must know your market backwards otherwise you can blow your whole advertising campaign. The best types of questions to ask are questions which get your prospect involved.
Examples:
“Do You Make These Mistakes In Marriage?”
“Do You Make These Mistakes In English?
“Can You Smash Through 6 Bricks Like Dr. Stan ‘Breakthrough’
Harris?

6. The Reason Why Headline:
These give your prospect specific reasons why they should read your ad, sales letter or website. These are very effective because they contain facts and specific numbers.

Examples:
“27 Reasons Why You Should Attend Trevor Crook’s Persuasive Writing Sells Online Course”
“37 Fun And Easy Ways To Earn $500 In Your Sleep”
7. The Testimonial Headline:
This is just what it says. It uses a customer testimonial for a headline. This gets your customers to sell for you by talking about the benefits they received.
Examples:
“How I Make $557.63 Per Week In My Sleep”
“I Had Never Purchased A Share In My Life. I Opened A Share Account With $14,000.00 After Attending The Trading Edge Workshop . . . In Six Months My Account is OVER $21,000!”
8. The Command Headline:
This tells your customers what to do. Your command should encourage action by offering your prospect a benefit which will help them. The most effective command headlines start out with action verbs.
Examples:
“Stop Baldness Today Before Your Head Looks Like A Bowling Ball”
“Stop Wasting Time On Advertising Guesswork”
“Stop Being An Advertising Victim”



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